My DMs are chocked full of sales pitches
It’s almost like people don’t even try any more, they go straight in for the kill
When I think about the slimness of sliding into someone’s DMs and heading straight in for the kill it reminds me of being at the middle school dance when some young whippersnapper thinks he’s going to get away with a butt grab!
I mean come on, can’t we at least have some small talk at first!
7 Figure CEOs have long since figured out that the “Ask” or the “Close” is only ratifying all the things that we have agreed upon already
How much profit do you think you can earn if you can master the art of persuasive writing? It seems like most entrepreneurs struggle with how to persuasively communicate through written communication
Let’s face it, attention spans are as short as they have ever been…..I frankly don’t know if they could get any shorter
Readers often make decisions about whether to continue within a matter of seconds. Then, in their minds they make the commitment on whether or not they will take action
Consumers of information respond in a very predictable sequence. The information they hear goes straight to their brain. Then it goes to their heart. Then it goes to their hand to take action
As you work on writing persuasively in your emails, DMs, blog posts, websites, etc you have to ask yourself if you are persuading someone to take the next step
If your content hit the mark and you were able to effectively resonate with their minds and their hearts, only then will you get them to take action
For some of the emails, I have no clue how I even got onto the list, because I am certainly not anywhere near close to an ideal prospect.
I am wildly diligent about how I use my time and ensure that I am engaging in high value activities and deleting garbage emails isn’t a high value activity.
(hence the extra effort to unsubscribe)
For me that means that almost every hour of every day is spent focusing on one of three things:
Frankly, if it doesn’t better me in one of those areas I avoid it like the plague. As I power through the piles upon piles upon piles of garbage e-mails that not only detract from my productivity but don’t provide me any value, I am reminded of one of the single greatest valuable skills we have as entrepreneurs.
My ability to write persuasively is one of the highest value skills I have. It ranks amongst other high value skills like sales skills, team building, and leadership. Before discovering the value of writing persuasively, most high production entrepreneurs struggled with closing sales
There is a terrible misconception amongst many embattled entrepreneurs that a “Close” is some kind of mastered sales technique
But what 7 Figure CEOs know is the “close” only happens AFTER the deal has been made. Our goals as entrepreneurs generally center around three things:
It is our DUTY to bring our products and services to the market of people who we know will benefit from them.
One of the most instrumental books I have ever read (and a very easy read) is a book by Ray Edwards called “Copy that Sells”
Do yourself a favor if you have a few minutes to gain an extremely valuable skill set and give it a read
Have you ever felt like your messages just aren’t landing? Or perhaps you have noticed that no one ever responds or takes action? It just isn’t that hard to write persuasively when you understand a little about the “Why”
As you’ll soon discover, there is a knowledge of brain function that makes it easy to write effectively. I just need you to unpack 1 thing really quickly:
EVERYTHING you learned in high school and college was wrong- literally everything
We were taught things like page counts and APA formatting mattered. That may have been true if you were trying to defend your thesis but it isn’t true if you are trying to write persuasively. Here’s what you HAVE to know about humans before you ever put pen to paper.
Give the reader something to take action on…
Do you want more free resources about how you can use these incredibly persuasive skills to generate new clients?
Check this out- https://www.lukelayman.com/LG4LI